Now and again I meet someone in the industry who really is what I would call a game changer. Hugh Rollinson is one of those guys, and this week I am really pleased to say that Hugh from the Accident Claims Web has agreed to be interviewed on my blog.
It’s a great coup for me as he’s someone I’ve worked with before in the industry and who really is a shining light in the whole accident claims advice world. He really does make things happen, and has a great reputation. In this interview I managed to get his thoughts on the current state of the personal injury industry and details on how the Accident Claims Web is trying to push things forward. Visit their website if you would like to make a claim for injury compensation for yourself.
Hi Hugh, can you give my readers a little bit of background on yourself before we get properly started and explain how you came to work in the personal injury industry?
Of course old friend! Well, hopefully some of your readers will already know me from some of the conferences, but for those who don’t here’s a very brief synopsis of who I am, where I came from, and where I am going!
I was born in London, and my father was a lawyer. I naturally gravitated to studying law at university, and when I finished ended up working for a firm of personal injury solicitors (which is where we met!). After a year I decided that I wanted to do things my own way so started up a number of online ventures in the accident claims niche and fast forward to today that’s still what I am doing. I run the Accident Claims Web website which some people may know plus some others.
From what I understand you work with many legal firms around the UK, helping them to generate more online business. How do you select the firms that you work with or do they approach you?
Interesting that one actually because it kind of cuts both ways. I have some partners with whom I have a really close relationship with – in the main my strategy has always been to team up with people who can do things better than me! So for example, I don’t have any expertise with road accident claims so now work with the leading personal injury solicitor in this field.
In terms of creating those partnerships a lot of it’s down to networking and who you know. For example, I was able to increase a personal injury firms in-bound calls by 30% within a month. Based off the back of that they told other lawyers about me and that in turn generated even more business for me. It’s like a domino effect – or even get one door open and more will follow – that’s how the accident claims industry seems to be in 2015 anyway.
So in terms of the industry, many people are professing to offer accident claims advice in the UK at the moment – and the industry has been fiercely regulated with new recent reforms. What steps have you taken to adapt to any changes in the law?
Let me just say this. First and foremost everything we do is 100% inline with regulation. You need to be because the industry has had a rough ride in recent years – because they have simply been so many cowboys trying to come in and take a piece of the pie. We only work with regulated claims management companies, and solicitors who are members of the Law Society (one of our recommended links as it happens) – if you don’t then you always are going to be running the risk of non-compliance.
In addition to that we make sure that everything we do is future proofed so comply with what we believe will be coming in the future. Yes, of course this means we might lose some business today but I think it’s a longer-term strategy that will mean my Accident Claims Advice Company will be here to stay in the years to come. That’s the idea anyway!
It makes perfect sense! So what have you been up to with the new website recently? Any new developments that you can care to share with my readers?
Well, I’ve just employed a new online marketing manager who has come to me with some fantastic ideas on how we can progress the website and drive more traffic to it. He’s very keen on us developing our YouTube Channel – which we have already started to adopt. You can take a look if you like as there are loads of new videos on there which we are developing in order to target specific accident claims advice and types. Here are just a couple of those which I hope you can embed into the interview please Walt (yes of course).
As well as the video marketing strategies, we are also looking to expand out the website to include more content that might be driven by a user searching for a personal injury solicitor. At the moment we are very geared towards simple accident claims advice so I am hoping that those changes will help us to increase our customer base and have an even better year in 2015. I can give you more information on that another time though as it’s very much in the planning phase currently.
One thing I am excited about though is the new online claims calculators we are developing. We have a PHP developer who is creating these – it’s very cool – basically someone can visit our website, put some details in, and then get given an immediate estimate on how much accident compensation they might be due. Of course, it’s no substitute for actually talking to a real personal injury solicitor or claims management specialist, but does pump out industry averages depending on the data that the end user decides to type in.
Its little initiatives like that that I think set us apart from other websites and companies. I would encourage your readers to bookmark us or subscribe to our blog as we have things like this happening all of the time.
Sounds very impressive. Hopefully I won’t need to use your calculators but it’s great to know that the option is there. I am sure that it will really add some value to your website though. Anything else you would like to add before we wrap up today?
Not really. The only thing I would say is that if there are any personal injury lawyers out there who would like to partner with us then please do get in touch via my website. We would love to hear from you!
Note from Walt: If you would like to be interviewed please read this note.